Agentforce Marketing

Agentforce Marketing is powered by a unified system built on three pillars: data, engagement, and intelligence.

It all starts with your data. When customer data lives in one place, it stops being a list and becomes a shared resource that every team — from marketing to sales, service and commerce — can act on together with AI agents. Unified data gives your entire organisation the foundation to understand customers and personalise every interaction.

That data then powers our marketing engagement engine — uniting ExactTarget, Pardot, Datorama, and Evergage into a single, connected platform. It fuels engagement across every channel — email, mobile, ad, social, and web — turning disconnected campaigns into a seamless customer journey.

Finally, Agentforce brings intelligence to every moment. AI agents plan, create and optimise marketing in real time, turning one-way campaigns into two-way conversations where every touchpoint strengthens the relationship.

And the best part? Whether you use Marketing Cloud Engagement or Account Engagement, everything you have today continues to work — and gets even better. There’s no cost to access, no migration, and no customer gets left behind.

For more details: https://www.salesforce.com/ap/blog/agentforce-marketing/

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